Jeans and How to Find a Pair That Really Fit

When Levi Strauss arrived in America and invented jeans in 1853, he probably had no idea that these trousers designed as work trousers for men, would become such a “high” fashion item in the twentieth and twenty-first centuaries. These working clothes are now worn by men and women of all generations and social classes.

30 years ago there was a wealth of “jean” shops, dedicated to selling only denim. These are few and far between. It is no longer the proviso of brands such as Levi and Lee to manufacture jeans. Every fashion house has its own brand from Marks and Spencer to Diesel, ranging is price from £10 to £150 plus for some designer labels.

Now there are so many variations on the “jean theme” and I don’t just mean price. There are boot cut, boyfriend jean, skinny leg, low rise, mid rise, high rise, high waist, flared. Then what about colour? Even if you just opt for denim rather than coloured jeans, there is dark, washed, stoned washed, bleached. The list is endless. It is a mine field out there!

Here are some things to consider when you shop for jeans.

1. Colour. If you are looking for coloured jeans, then make sure they are a colour that suits you and goes with tops you already have. Think about your hair, skin and eye colour. If you are dark go for dark colours, light haired, light colours. This applies to denim too. Try to match your natural colouring to the depth of dye. A medium stone wash is great for mid to light blondes.

1. Length. Jeans often come in different leg lengths and some even available un- hemmed so you can get the length exactly right for your legs. If your height is less 5’3” or you have proportionally short legs, I would recommend you avoid turn-ups. Try wearing heels under longer length jeans to give the impression of long legs.

1. Cut. There are lots of different styles available, and different cuts will be more flattering and comfortable on different body shapes. If you have an hourglass figure, buy jeans with a bit of lycra in them. The jeans will show off your curves better than heavy duty straight legged jeans. Skinny jeans should only be worn by the young and skinny. Boot cut are flattering on most body shapes. If you don’t have much of waist, then opt for low waist or “boyfriend” jeans. They will feel more comfortable and look much better.

Once you have decided on your colouring and body shape, you are well equiped to shop for that elusive "perfect" pair of jeans. Remember high fashion labels don't necessarily mean they will fit you, so try and keep an open mind when choosing your jeans and concentrate on the fit and not the label.

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