Armani Jeans launched a whole new range of jeans for the summer season. Armani Jeans is one of the most popular makes of designer jeans in the UK and especially in London and the north west cities of Manchester and Liverpool. Surprisingly, the most popular Armani Jeans of the new season appear to be the J68 with the distinctive design on the back pockets of the jeans. The J68 jeans go against the normal bland Armani design with their bright logo and back pocket design. Also popular are the more traditional J70 jeans which come in a variety of colours and commonly retail at £99. However, if you shop around online it is possible to get these for just £89.
Hugo Boss have also brought out a few exciting ranges of designer jeans. The Hugo 677 jeans appear much different to the usual Hugo Boss designs such as the HB1 and HB2 jeans and the Texas range. The Hugo Boss logo is now much clearer as a separate tag rather than the usual stitch on logo. It appears the Jackson range has also taken over the Alaska range with similar designs and prices at around £79.99.
G Star Raw has continued their innovative approach to designer jeans with the fly jeans once again proving the most popular pair of jeans of their range. G Star has shifted towards a much deeper wash colour on the jeans and the Outta range of jeans really do stand out as best jeans of the season. Another good summer range by G Star and normally retails at over £110.
Not to be undone Stone Island released their range right at the start of the season. However it seems Stone Island have done little to develop their designer jeans range. They look poor in designs compared to Armani Jeans, Hugo Boss or G Star Raw Jeans and surprisingly for the premium product prices start at just £90.
Once again as has been the trend for the last few years the Diesel range have come up trumps again and have an outstanding jeans range for the summer/autumn 2007 season. The Diesel Safardo Jeans are probably the best jeans out of the whole collection and have deep pockets to the front and rear and distress wash look to the knee areas. These jeans are ideal for many occasions and my prediction is the Safardo jeans as the best seller of the summer. If you are prepared to shop around expect to pay around £100 for these jeans, but in comparison to the other jeans these are well worth it.
Darrell Freeman
Armani Jeans
The Hugo Boss Jeans with their new designs have caused the biggest stirs this summer. Finally it seems the fashion hunter has a great choice of designer jeans in the summer/autumn 2007 season.
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